Privacy Policy

Last Updated: September 13, 2026

Introduction

AssetTTrack ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our asset tracking and telemetry platform, including our website and mobile application (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

1.1 Personal Information

We may collect personally identifiable information that you provide to us, including but not limited to:

  • Name and contact information (email address, phone number)
  • Company name and business information
  • Account credentials (username and encrypted password)
  • Billing and payment information
  • User preferences and settings

1.2 Tracking and Telemetry Data

Our Services collect real-time tracking and telemetry data from GPS devices and sensors, including:

  • Location data (GPS coordinates, latitude/longitude)
  • Vehicle telemetry (speed, mileage, ignition status, battery voltage)
  • Sensor data (temperature, acceleration, harsh braking events)
  • Geofence boundary information and alerts
  • Driver behavior metrics
  • Asset and vehicle information

1.3 Mobile Application Information

When you use our mobile application, we may collect:

  • Device information (device model, operating system, unique device identifiers)
  • Mobile network information
  • Push notification tokens for Firebase Cloud Messaging
  • App usage data and analytics
  • Location data (with your permission)

1.4 Automatically Collected Information

We automatically collect certain information when you use our Services:

  • Log data (IP address, browser type, pages visited, timestamps)
  • Cookies and similar tracking technologies
  • Usage patterns and analytics data
  • API request data and authentication tokens (JWT)

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Service Provision: To provide, maintain, and improve our tracking and telemetry services
  • Real-Time Tracking: To display live location data and telemetry for your assets and vehicles
  • Notifications: To send you alerts, geofence breach notifications, and service updates via email, SMS, or push notifications
  • Analytics and Reporting: To generate reports on vehicle usage, driver behavior, and asset performance
  • Account Management: To create and manage your user account and authenticate access
  • Customer Support: To respond to your inquiries and provide technical assistance
  • Security: To detect, prevent, and address technical issues, fraud, and security threats
  • Compliance: To comply with legal obligations and enforce our terms of service
  • Service Improvement: To understand how users interact with our Services and improve functionality

3. Data Sharing and Disclosure

3.1 Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf:

  • Flespi: IoT platform for device connectivity and message processing
  • Firebase Cloud Messaging: For push notifications to mobile devices
  • Payment Processors: To process billing and subscription payments
  • Cloud Hosting Providers: For data storage and infrastructure
  • Email Service Providers: For sending transactional and notification emails

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different Privacy Policy.

3.3 Legal Requirements

We may disclose your information if required by law or in response to:

  • Legal processes (court orders, subpoenas)
  • Requests from government authorities
  • Protection of our rights, privacy, safety, or property
  • Investigation of fraud or security issues

3.4 Company Access

Data is segregated by company. Users within your company may have access to shared asset tracking data, geofences, and reports based on their assigned permissions.

4. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption: All passwords are hashed and salted using industry-standard algorithms
  • Secure Transmission: Data transmitted over HTTPS/TLS encryption
  • Authentication: JWT (JSON Web Token) authentication for API access
  • Access Controls: Role-based access controls and user permissions
  • Database Security: Secure database configurations with restricted access
  • Regular Updates: Security patches and software updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information and tracking data for as long as necessary to provide our Services and comply with legal obligations:

  • Account Information: Retained while your account is active and for a reasonable period after account closure
  • Tracking Data: Historical location and telemetry data is retained based on your subscription plan
  • Service Records: Maintenance and service history retained for asset management purposes
  • Legal Compliance: Some data may be retained longer to comply with legal or regulatory requirements

You may request deletion of your data by contacting us at the email address provided below.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Correction

You may access and update your account information through your user profile settings.

6.2 Data Portability

You may request a copy of your data in a structured, machine-readable format.

6.3 Deletion

You may request deletion of your personal information, subject to legal retention requirements.

6.4 Opt-Out

  • Email Communications: Unsubscribe from marketing emails using the link in the email
  • Push Notifications: Disable push notifications in your mobile device settings or app preferences
  • Location Services: Disable location access in your mobile device settings

6.5 Cookies

You can configure your browser to refuse cookies or alert you when cookies are being sent.

7. Mobile Application Permissions

Our mobile application may request the following permissions:

  • Location: To display your current location on maps and enable location-based features
  • Notifications: To send push notifications for alerts and geofence breaches
  • Network Access: To communicate with our servers and retrieve tracking data
  • Storage: To cache map data and store app preferences

You can manage these permissions in your device settings at any time.

8. Children's Privacy

Our Services are not intended for children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Services, you consent to the transfer of your information to our facilities and service providers located around the world.

10. Third-Party Links

Our Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by us
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided below.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision-making and profiling

You also have the right to lodge a complaint with a supervisory authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

For material changes, we may provide additional notice (such as an email notification or prominent notice within the Services).

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

AssetTTrack Support
Email: privacy@assettrack.com
Support Page: Support Center

We will respond to your inquiry within a reasonable timeframe.

Note: This Privacy Policy is provided as a template and should be reviewed by legal counsel to ensure compliance with applicable laws and regulations in your jurisdiction.